Parle Agro, a pioneer in the Indian beverage industry, has been creating innovative products and iconic brands since 1985
Headquartered in Mumbai, with over 4000 employees, Parle Agro is the largest Indian beverage company.
Our strength lies in establishing new categories, building brands and capturing market share within those categories. Our bevy of brands include Frooti, Appy, Appy Fizz, BFizz, SMOODH, Bailley, Bailley Soda, Dhishoom and Frio.
We have always been passionate about building our own brands. We like to create, and we like to nurture what we create. Fueled by innovation that is engrained in the business DNA, our focus and vision is making Parle Agro, the No.1 beverage company in India.
Nadia Chauhan catapulted Parle Agro from a sleepy, single brand organisation to a multi-category, multi-brand beverage behemoth, and there's still more to come
PrintWeek has an in-depth chat with Nadia Chauhan about the power of design in building businesses
Nadia Chauhan, on the Appy Fizz success story, the plan to double turnover by 2022