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Press Releases

2020
2019

2

Jul

Mint

FMCG firms wait for small shops in cities to get back into business

Demand for products ranging from chocolates to cold beverages and candies will take time to rebound

1

Jul

Mint

FMCGs wait for out-of-home consumption to pick up

While India has been unlocking its economy, its schools and colleges remain shut and several offices continue to work under restrictions or have employees working from home

8

Jun

Afaqs

Will restart advertising after taking distribution to 100 per cent": Nadia Chauhan, Parle Agro

The lockdown threw distribution channels into disarray, and for a good few weeks, or in some places, a month, brands were invisible on store aisles. Marketers, however, ensured that such instances were nothing more than a temporary glitch.

8

Jun

Financial Express

Brands turn to moment marketing to remain relevant

A recent BARC-Nielsen report states that the advertising volume on television in week 20 (May 16-22) was 23% lower

8

Jun

Best Media Info

Even as kirana stores emerge as heroes in difficult times, brands also up their e-commerce strategies

The local kirana stores emerged as saviours for the FMCG brands during the lockdown. However, an important lesson the brands, which sell small ticket daily needs items,

3

Jun

Mint

In-home use of beverages will open up new avenues: Nadia Chauhan

We had to reinvent our approach. We adopted different strategies to service our retailers... Tele-calling was a very big part of what we did, says Nadia Chauhan, Joint MD & chief marketing officer, Parle Agro

3

Jun

Best Media Info

Parle Agro’s online sales grow 300% in a month, beverage segment expected to lead revenue

In a conversation with BestMediaInfo.com, Nadia Chauhan, JMD and CMO, Parle Agro, talks about the growth strategy of the company and how lockdown and the Covid 19 pandemic have thrown all projections out of the window

27

May

Brand Equity

The resurgence of patriotic brands

Brands are answering the 'vocal for local' call with swadeshi-themed campaigns. But will consumers ring back?

21

May

Exchange 4 Media

Parle Agro supports ‘Vocal for Local’ through a series of online narratives

The brand’s new 'Vocal for Local' creatives feature brand ambassadors Alia Bhatt, Varun Dhawan and Allu Arjun

21

May

Adgully

Parle Agro supports ‘Vocal for local’

Parle Agro, largest Indian beverage company has aligned its forces instantaneously in favor of the mission- ‘Vocal for local’. A brand synonymous to an Indian’s identity since 1929 has come

20

May

Media News 4U

Parle Agro supports ‘Vocal for local’ through a series of online narratives

Parle Agro, largest Indian beverage company has aligned its forces instantaneously in favor of the mission- ‘Vocal for local’. A brand synonymous to an Indian’s identity since 1929 has come out

18

May

IANS

PM's 'local' appeal pivotal for future of homegrown firms: Nadia Chauhan

New Delhi, May 18 (IANS) In an exclusive interview with IANS, Nadia Chauhan, Joint Managing Director and CMO, Parle Agro, said that Prime Minister Narendra Modi's encouragement and appeal to consider products manufactured by Indian

17

Jun

The Hindu Business Line

Parle Agro set to expand beverage business on e-commerce platforms

Parle Agro, an India based beverage company, is leveraging multiple e-commerce platforms to create business

13

Jun

MINT

Lockdown: FMCG companies see surge in online business

Online sales were a mere 2.8% of the overall sales for FMCG companies in the first quarter of 2020

16

Jun

The Hans India

Parle Agro to strengthen its Beverage Business on e-commerce platforms

In a strategic long term move to scale their beverage business, Parle Agro is leveraging multiple e-commerce platforms to create rewarding business opportunities for itself and its partners.

22

Mar

MINT

‘Perfect happiness is having peace of mind’

Schauna Chauhan's three most important things in life are work, family and the relationship she builds with people

25

Mar

Bloomberg

A Look At Nadia Chauhan’s Reading List

Books on power of resilience and insights into what can help a person become an inspiring leader are on top of the reading list of Nadia Chauhan.

11

Mar

The Hindu Business Line

Making the industry more gender-inclusive: Women leaders show us the way

Women leaders share tips on making the industry more gender-inclusive, to ensure we see more women leaders in the future

16

Apr

The Hindu Business Line

Covid-19: Parle Agro to provide relief and support to over 4 lakh people

Parle Agro Prakash Jyantilal Chauhan Foundation (PJC Foundation) has stepped in to provide relief and support to India amidst extended lockdown due to coronavirus. The company claims that it has extended access to medical, food

16

Apr

CSR Mandate

Care and Support for the Neediest

The spread of COVID-19 has disrupted lives, livelihoods and communities worldwide. In order to help with the basic survival of the less fortunate during the lockdown, regular medical monitoring, well-being, nutrition and accommodation is provided to them.

22

Apr

Express Healthcare

Parle Agro extends support to LTMG Hospital by providing PPE kits  

The hospital was facing shortage of PPE for their Social Service Department staff who are dealing with treatment of poor, needy patients coming from slums of Mumbai and beyond Maharashtra

21

Feb

The Economic Times

Family-run Businesses Put More Focus on Environment Social & Governance Issues

“Being ESG-compliant is not an option anymore. Companies have to be socially responsible,” said Parle Agro CEO Schauna Chauhan. “There has to be a clear, concise commitment and organisations need to be held accountable for their actions,” said Parle Agro CEO Schauna Chauhan.

21

Feb

The Economic Times

Family-run businesses put more focus on environment, social & governance issues

Family-run businesses are turning more conscious of environment, social and governance (ESG) regulations by being more compliant with environmental laws, turning green in operations, increasing diversity in management and improving their corporate governance. Family-run companies are also increasingly watching their carbon footprint.

13

Nov

Fortune India

How Parlé Agro is doubling the fizz

Nadia Chauhan, on the Appy Fizz success story, the plan to double turnover by 2022

6

Nov

Femina

Schauna Chauhan: Flavour of success

23

Oct

IndiaCSR

CSR: Parle Agro Imparts Waste Management Training to Over 15,000 School Students

Parle Agro employees educated and trained over 15,000 students schooling close to their manufacturing facilities on the importance of responsible disposing.

26

Nov

Forbes India

FILA Gen-next Entrepreneur of the Year: Nadia Chauhan of Parle Agro

Nadia Chauhan catapulted Parle Agro from a sleepy, single brand organisation to a multi-category, multi-brand beverage behemoth, and there's still more to come

15

Sep

Fortune India

Most Powerful Women 2019: Blazing a trail

The sisters have quietly transformed the beverage market in India, starting with just Frooti, in the 1990s. Sales have grown from less than ₹100cr to over ₹4,200cr in FY19.

6

Oct

Business Today

Advice To A Younger Me

MPW winners talk about their journey and what other women can do to reach the top

21

Nov

PrintWeek

We want to disrupt the story again in a very big way

PrintWeek has an in-depth chat with Nadia Chauhan about the power of design in building businesses

6

Oct

Business Today

Against the Odds

Women in leadership roles often have to spend a lot of time proving themselves. Equality at workplace is still a fair distance away

13

Jul

Mid-Day

Schauna Chauhan talks about her love for cars

An avid car enthusiast, Schauna Chauhan talks about her love for the four-wheelers with mid-day.com

4

May

Forbes India

How Uttar Pradesh added fizz to Appy

India's most populous state has also become the biggest market for Parle Agro's fruit-based fizzy drink

21

Apr

Exchange 4 Media

Summer of 2019: A scorcher for brands

IPL, General Elections, and the ongoing Cricket World Cup saw brands push the marketing envelope with an estimated Rs 10,000-11,000 crore spent on advertising, making 2019 summer a sizzling one