26

Nov

Forbes India
FILA Gen-next Entrepreneur of the Year: Nadia Chauhan of Parle Agro

Nadia Chauhan catapulted Parle Agro from a sleepy, single brand organisation to a multi-category, multi-brand beverage behemoth, and there's still more to come

21

Nov

PrintWeek
We want to disrupt the story again in a very big way

PrintWeek has an in-depth chat with Nadia Chauhan about the power of design in building businesses

13

Nov

Fortune India
How Parlé Agro is doubling the fizz

Nadia Chauhan, on the Appy Fizz success story, the plan to double turnover by 2022

6

Nov

Femina
Schauna Chauhan: Flavour of success

23

Oct

IndiaCSR
CSR: Parle Agro Imparts Waste Management Training to Over 15,000 School Students

Parle Agro employees educated and trained over 15,000 students schooling close to their manufacturing facilities on the importance of responsible disposing.

15

Sep

Fortune India
Most Powerful Women 2019: Blazing a trail

The sisters have quietly transformed the beverage market in India, starting with just Frooti, in the 1990s. Sales have grown from less than ₹100cr to over ₹4,200cr in FY19.

6

Oct

Business Today
Advice To A Younger Me

MPW winners talk about their journey and what other women can do to reach the top

6

Oct

Business Today
Against the Odds

Women in leadership roles often have to spend a lot of time proving themselves. Equality at workplace is still a fair distance away

13

Jul

Mid-Day
Schauna Chauhan talks about her love for cars

An avid car enthusiast, Schauna Chauhan talks about her love for the four-wheelers with mid-day.com

4

May

Forbes India
How Uttar Pradesh added fizz to Appy

India's most populous state has also become the biggest market for Parle Agro's fruit-based fizzy drink

21

Apr

Exchange 4 Media
Summer of 2019: A scorcher for brands

IPL, General Elections, and the ongoing Cricket World Cup saw brands push the marketing envelope with an estimated Rs 10,000-11,000 crore spent on advertising, making 2019 summer a sizzling one


23

Sep

Parle Agro to achieve 100% recycling of PET Bottles from October 2019

Parle Agro, the largest Indian beverage company, today announced its commitment to invest over Rs.50 crores in the next three years to implement an end-to-end PET plastic waste management (PWM) program.

14

Mar

Parle Agro’s Appy Fizz asks consumers to #RiseUp with new Summer Campaign

Parle Agro, the largest Indian beverage company, today, announced the launch of a new summer campaign for its fastest-growing brand, Appy Fizz

6

Mar

Parle Agro signs Varun Dhawan as the new Brand Ambassador for Frooti

Parle Agro, the largest Indian beverage company, today, announced actor Varun Dhawan as the new face for its flagship brand Frooti.

20

Feb

Parle Agro signs on Tollywood superstar Jr. NTR as the new face of Appy Fizz

Parle Agro, the largest Indian Beverage company today announced the signing of Tollywood superstar Nandamuri Taraka Rama Rao Jr., popularly known as Jr. NTR as the brand ambassador for Appy Fizz in South India

9

Jan

Parle Agro appoints Tollywood Superstar Allu Arjun as brand ambassador for Frooti

The largest Indian beverage company collaborates with the popular actor to reinforce Frooti’s position in the South

15

Mar

Parle Agro signs on Superstar Salman Khan as the new face of Appy Fizz

Salman to feature in the newest #FeelTheFizz campaign. Aims to make the Fruit plus Fizz category Rs. 4,000 Crore

27

Feb

India’s first apple drink, Appy gets a bolder, chic look

Parle Agro today unveiled the new bold packaging of Appy, India’s first ever apple juice drink.

29

Mar

Chase the mango, Choose the mango with The Frooti Life

The flagship brand of Parle Agro- Frooti has launched its new television campaign featuring the King of Bollywood Shah Rukh Khan

Media Kit

Brand information and downloads for Journalists / Media

Videos

Appy Fizz TVC 2019 with Salman Khan

Frooti Cricket TVC with Varun Dhawan 2019

Frooti Air Balloon TVC with Alia Bhatt

Questions? Reach out to us at corpcomm@parleagro.com