India Education Diary
Smoodh Wins Coveted BASES Breakthrough Innovation Award 2023
Mumbai – Parle Agro’s pioneering dairy brand, Smoodh, has been awarded the prestigious BASES Breakthrough Innovation Award for 2023 by NielsenIQ.
24
Nov
29
Nov
FM Live
Smoodh Wins Coveted BASES Breakthrough Innovation Award 2023
Mumbai: Parle Agro's pioneering dairy brand, Smoodh, has been awarded the prestigious BASE Breakthrough Innovation Award for 2023 by NielsenIQ
29
Nov
Media Brief
Parle Agro’s Smoodh wins BASES Breakthrough Innovation Award 2023
Parle Agro’s pioneering dairy brand, Smoodh, has been awarded the prestigious BASES Breakthrough Innovation Award for 2023 by NielsenIQ.
4
Oct
Afaqs
Frooti gets Rs 7cr for the festive season from Parle Agro’s Rs 25cr OOH budget
The next time one keeps spotting billboards of actors Alia Bhatt and Ram Charan sipping Frooti at every turn, know that these sightings will continue till the end of the festive season.
3
Oct
Indian Television
Parle Agro unleashes OOH campaign for Frooti storytelling
Mumbai: Entering the festive season, Parle Agro, the leading player in the Indian beverage industry, has unveiled a large-scale, disruptive Out-of-Home (OOH) campaign bringing their iconic mango drink, Frooti, into the spotlight.
3
Oct
Best Media Info
Parle Agro unveils OOH campaign for Frooti
Entering the festive season, Parle Agro has unveiled an Out-of-Home (OOH) campaign bringing Frooti into the spotlight.
3
Oct
Exchange4Media
Parle Agro launches OOH campaign for Frooti
Entering the festive season, Parle Agro has unveiled a large-scale, disruptive Out-of-Home (OOH) campaign bringing their mango drink, Frooti, into the spotlight.
3
Oct
Financial Express
Parle Agro launches OOH campaign for Frooti
Parle Agro has unveiled an Out-of-Home (OOH) campaign bringing its mango drink, Frooti, into the spotlight.
6
Apr
Afaqs
Alia Bhatt and Ram Charan banter on sipping or gulping Frooti in its summer campaign
Parle Agro is leaving no stone unturned for the campaign of their iconic, refreshing mango drink, Frooti. India’s beverage leader has once again, opened up their fun, colourful and magical world of Frooti led by their brand ambassadors, Alia Bhatt and Ram Charan.
6
Apr
Campaign India
Alia Bhatt and Ram Charan show how to #FrootiYourWay
Frooti has rolled out a campaign featuring actors Alia Bhatt and Ram Charan to highlight its product offerings.
6
Apr
ET Brand Equity
Frooti amps up the excitement for enjoying the drink this summer
Parle Agro has released a new campaign for its mango drink, Frooti.
4
Apr
Agro & Food Processing
App Fizz changes brand identity, brings new lettering and fresh packaging
Appy Fizz, a fruit-flavoured drink from Parle Agro, has redesigned its brand identity but kept its taste and flavour unchanged. The iconic red, white, and black brand colours have been juxtaposed in eye-catching, clean, contemporary lettering for the brand’s logo.
3
Apr
Labels & Labeling
Parle Agro revamps Appy Fizz label design
Appy Fizz, sparkling fruit-flavored drink from Parle Agro has revamped its label design for fresh, re-imagined, bolder avatar.
1
Apr
Packaging 360
Parle Agro Revamps Appy Fizz: Reveals Bigger, Bolder Brand Design
National, March 31, 2023: Appy Fizz, a youth favourite and India’s fizziest fruit-flavoured drink from Parle Agro has been topping charts since its inception almost 20 years ago. Keeping its iconic taste and flavour unchanged..
31
Mar
The Packman
Parle Agro revamps Appy Fizz
Appy Fizz from Parle Agro has entered a new era with a fresh, re-imagined, bolder avatar taking its brand identity to newer heights.
1
Apr
Medianews4u
Parle Agro unveils all new Appy Fizz with Kriti Sanon and Jr NTR
Parle Agro’s Appy Fizz, a fizziest fruit-flavoured drink, has unveiled a fresh, re-imagined, bolder avatar taking its brand identity to newer heights.
31
Mar
Best Media Info
Kriti Sanon and Jr NTR present the new look of Parle Agro’s Appy Fizz in its latest campaign
Sanon and Jr NTR, who are also the brand ambassador for Appy Fizz, are seen in the new campaigns with fresh packaging of the brand
31
Mar
Exchange4media
Appy Fizz refreshes brand identity
Appy Fizz. a fruit-flavoured drink from Parle Agro, has revealed its new branding. ....
31
Mar
Afaqs
Appy Fizz revamps brand identity
Keeping its taste and flavour unchanged, Appy Fizz, fruit-flavoured drink from Parle Agro has entered a new era with a fresh, re-imagined, bolder avatar for its brand identity.
22
Mar
Bollywood Hungama
Kriti Sanon and Jr NTR share screen for the first time as they collaborate for an ad film, watch
Two of the most popular beacons of Indian cinema, Kriti Sanon along with Jr NTR have recently collaborated for the new advertisement of this sparkling apple juice brand and the internet can not stop gushing about their on-screen liaison.
23
Mar
Mid - Day
Jr NTR, Kriti Sanon collaborate for a project; watch
Two of the most popular beacons of Indian cinema, Kriti Sanon along with Jr NTR have recently collaborated for the new advertisement of this sparkling apple juice brand and the internet can not stop gushing about their on screen liaison.
22
Mar
Zee News
Kriti Sanon And Jr NTR Join Forces For New Ad, Fans Can't Keep Calm - Watch
New Delhi: Basking in the glory of RRR mania, actor Jr NTR and Bollywood actress Kriti Sanon have recently collaborated for the new advertisement of this sparkling apple juice brand and the internet can not stop gushing about their on-screen liaison.
21
Mar
Afaqs
Appy Fizz launches its summer campaign featuring Kriti Sanon and Jr. NTR
Appy Fizz, the bold beverage from Parle Agro, has unveiled an upbeat summer campaign kicking off the new era of the sparkling fruit flavoured brand.
22
Mar
ET Brand Equity
Kriti Sanon and Jr. NTR team up for Appy Fizz's summer campaign
Parle Agro's Appy Fizz has launched a summer campaign featuring brand ambassadors Kriti Sanon and Jr. NTR, encouraging consumers to embrace the new packaging design.
9
Feb
Bollywood Hungma
Kriti Sanon joins Priyanka Chopra and Jr NTR as new face of Appy Fizz; says, “I’m thrilled to join my famous co-brand ambassadors
Indian beverage major, Parle Agro has signed on leading actress Kriti Sanon as the brand ambassador for the country’s fastest-growing beverage brand, Appy Fizz.
10
Feb
ET Brand Equity
Parle Agro signs Kriti Sanon as brand ambassador for Appy Fizz
The brand refreshed its look and unveiled its new packaging, adding a new dimension to the brand and broadening its bold and edgy appeal, the company stated.
10
Feb
Financial Express
Parle Agro onboards actor Kriti Sanon as its brand ambassador
Beverage company Parle Agro has onboarded actor Kriti Sanon as the brand ambassador of the beverage brand Appy Fizz.
10
Feb
India Times
Kriti Sanon To Be The New Face Of Appy Fizz Along With Priyanka Chopra And Jr NTR
Indian beverage major, Parle Agro has signed on leading actress Kriti Sanon as the brand ambassador for the country’s fastest-growing beverage brand, Appy Fizz.
27
Feb
FnB News
Parle Agro introduces India to a brand new indulgent beverage experience
Trailblazers of innovation in the beverage industry, Parle Agro has launched Smoodh Fruit Smoothies, yet another pioneering product under their dairy brand, Smoodh.
1
Mar
Agro Food Processing
Parle Agro launches ‘SMOODH Fruit Smoothies
Parle Agro, a leader in beverage sector innovation, has introduced SMOODH Fruit Smoothies, a new ground-breaking product under their dairy brand, SMOODH.
1
Mar
Bollywood Hungama
Dulquer Salmaan becomes Parle Agro brand ambassador for SMOODH in South Indian markets
Parle Agro has announced popular actor Dulquer Salmaan as the brand ambassador for their dairy brand, SMOODH.
23
Feb
Best Media Info
Parle Agro launches campaign with Dulquer Salmaan for ‘Smoodh’ in South Indian markets
Parle Agro has launched Smoodh Fruit Smoothies under their dairy brand, Smoodh.....
22
Feb
Adgully
Parle Agro introduces ‘SMOODH Fruit Smoothies’
Trailblazers of innovation in the beverage industry, Parle Agro has launched SMOODH Fruit Smoothies, yet another pioneering product under their dairy brand, SMOODH.
26
Feb
Exchange4media
Parle Agro gets Dulquer Salmaan grooving for ‘SMOODH’
Parle Agro has launched SMOODH Fruit Smoothies......
22
Feb
Afaqs
Parle Agro launches ‘SMOODH Fruit Smoothies'
Parle Agro has launched SMOODH Fruit Smoothies under their dairy brand, SMOODH. The new launch is an everyday indulgence, offering the delicious combination of yummy fruits and goodness of yoghurt in a variety of delightful flavours.
4
Mar
Mint
Parle Agro’s Smoodh crosses ₹600 crore in turnover
New Delhi: Parle-Agro’s dairy beverage brand Smoodh crossed ₹685 crore in turnover in less than two years into its launch as the brand made inroads into the country’s rural markets.
24
Dec
Business Today
MPW 2023: How Schauna Chauhan has helped Parle Agro take on beverage giants
Spearheading a beverage company in India is no mean feat, since the industry is dominated by the likes of Coca-Cola and PepsiCo.
24
Dec
MSN
MPW 2023: Parle Agro's Nadia Chauhan on expanding the business
Parle Agro’s Nadia Chauhan doesn’t like to stay contented. Self-driven like her father Prakash Chauhan, Nadia too aspires to catapult Parle Agro into a holistic beverages firm—that had a turnover of Rs 8,500 crore in FY23.
24
Dec
Business Today
MPW 2023: Parle Agro’s Nadia Chauhan on expanding the business
Parle Agro’s Nadia Chauhan doesn’t like to stay contented. Self-driven like her father Prakash Chauhan, Nadia too aspires to catapult Parle Agro into a holistic beverages firm—that had a turnover of Rs 8,500 crore in FY23.
2
Aug
Times of India
Soft drinks flowing freely in Indian homes
MUMBAI: Cold beverages, which include soft drinks, squashes, powdered mixes and......
3
May
FE Brand Wagon
Milking a growing market
Parle Agro has embarked on a mission to make its flavoured milk Smoodh a Rs 5,000-crore brand by 2025.
21
Apr
Entrepreneur India
Why Are FMCG Giants Adding D2C To Its Cart?
According to a Mordor Intelligence report, the total addressable D2C market in India is forecast to hit $100 billion by 2025.
17
Apr
The Times of India
Shift to larger packs drives FMCG growth
There is a clear trend of consumers up-trading to medium- and high-value packs across certain key categories in the fast-moving consumer goods (FMCG) industry.
15
Apr
Melt/ Wion TV
Parle Agro’s Nadia Chauhan On Building Design-Driven Brands & More
MELT is at the head office of Parle Agro, and we’re here to meet Nadia Chauhan, the company’s MD and Chief Marketing Officer.
8
Mar
Businessworld
Nadia Chauhan: Gender Equity Critical For Success
Nadia Chauhan firmly believes that organisations must evaluate individuals on their capabilities, skills, and qualifications, and not on their gender.
23
Mar
Fortune India
Fortune India MPW: Smriti Irani presented Fortune India’s Most Powerful Awards to winners
Nita Ambani, Director, Reliance Industries and Chairperson, Reliance Foundation received the first Fortune India’s Most Powerful Women Awards.
28
Jun
DNA
Meet the woman behind Frooti who joined business at 17, made it over Rs 8000 crore giant
When Nadia Chauhan joined her father's firm, Parle Agro, in 2003, the company's revenue was just Rs 300 crore. In the year 2017, the company recorded revenues of Rs 4200 crore. The sales in the year 2022-2023 was around Rs 8000 crore, according to BT. Chauhan, the daughter of the owner of the business, Prakash Chauhan, has been instrumental in scripting the turnaround.
19
Mar
Business Today
MPW 2022: How Schauna and Nadia Chauhan are pushing to make Parle Agro Rs 20,000 cr company by 2030
MPW 2022: How Schauna and Nadia Chauhan are pushing to make Parle Agro Rs 20,000 cr company by 2030
23
Jan
Forbes India
Nadia Chauhan of Parle Agro on the balancing act of gen-next entrepreneurs
Her beverage business is now in the hands of fourth-generation entrepreneurs, and Nadia Chauhan, joint managing director and CMO of Parle Agro, says that instead of entering the business with a view to change everything, young entrepreneurs should learn to carry forward the values of their family business.
3
Mar
Her Zindagi
Parle Agro’s Smoodh crosses ₹600 crore in turnover
In 2021—the Mumbai based beverage maker re-entered the dairy beverages market with Smoodh flavoured milk price at ₹10 per 85ml pack targeting the mass end of the consumer basket.
23
Mar
Fortune India
Parle Agro's Nadia Chauhan on the company's push to create new brands, categories
For Nadia Chauhan, Joint MD and Chief Marketing Officer of Parle Agro, it’s not only about creating new brands but also categories.
2
Jul
Mint
FMCG firms wait for small shops in cities to get back into business
Demand for products ranging from chocolates to cold beverages and candies will take time to rebound
1
Jul
Mint
FMCGs wait for out-of-home consumption to pick up
While India has been unlocking its economy, its schools and colleges remain shut and several offices continue to work under restrictions or have employees working from home
8
Jun
Afaqs
Will restart advertising after taking distribution to 100 per cent": Nadia Chauhan, Parle Agro
The lockdown threw distribution channels into disarray, and for a good few weeks, or in some places, a month, brands were invisible on store aisles. Marketers, however, ensured that such instances were nothing more than a temporary glitch.
8
Jun
Financial Express
Brands turn to moment marketing to remain relevant
A recent BARC-Nielsen report states that the advertising volume on television in week 20 (May 16-22) was 23% lower
8
Jun
Best Media Info
Even as kirana stores emerge as heroes in difficult times, brands also up their e-commerce strategies
The local kirana stores emerged as saviours for the FMCG brands during the lockdown. However, an important lesson the brands, which sell small ticket daily needs items,
3
Jun
Mint
In-home use of beverages will open up new avenues: Nadia Chauhan
We had to reinvent our approach. We adopted different strategies to service our retailers... Tele-calling was a very big part of what we did, says Nadia Chauhan, Joint MD & chief marketing officer, Parle Agro
3
Jun
Best Media Info
Parle Agro’s online sales grow 300% in a month, beverage segment expected to lead revenue
In a conversation with BestMediaInfo.com, Nadia Chauhan, JMD and CMO, Parle Agro, talks about the growth strategy of the company and how lockdown and the Covid 19 pandemic have thrown all projections out of the window
27
May
Brand Equity
The resurgence of patriotic brands
Brands are answering the 'vocal for local' call with swadeshi-themed campaigns. But will consumers ring back?
21
May
Exchange 4 Media
Parle Agro supports ‘Vocal for Local’ through a series of online narratives
The brand’s new 'Vocal for Local' creatives feature brand ambassadors Alia Bhatt, Varun Dhawan and Allu Arjun
21
May
Adgully
Parle Agro supports ‘Vocal for local’
Parle Agro, largest Indian beverage company has aligned its forces instantaneously in favor of the mission- ‘Vocal for local’. A brand synonymous to an Indian’s identity since 1929 has come
20
May
Media News 4U
Parle Agro supports ‘Vocal for local’ through a series of online narratives
Parle Agro, largest Indian beverage company has aligned its forces instantaneously in favor of the mission- ‘Vocal for local’. A brand synonymous to an Indian’s identity since 1929 has come out
18
May
IANS
PM's 'local' appeal pivotal for future of homegrown firms: Nadia Chauhan
New Delhi, May 18 (IANS) In an exclusive interview with IANS, Nadia Chauhan, Joint Managing Director and CMO, Parle Agro, said that Prime Minister Narendra Modi's encouragement and appeal to consider products manufactured by Indian
17
Jun
The Hindu Business Line
Parle Agro set to expand beverage business on e-commerce platforms
Parle Agro, an India based beverage company, is leveraging multiple e-commerce platforms to create business
13
Jun
MINT
Lockdown: FMCG companies see surge in online business
Online sales were a mere 2.8% of the overall sales for FMCG companies in the first quarter of 2020
16
Jun
The Hans India
Parle Agro to strengthen its Beverage Business on e-commerce platforms
In a strategic long term move to scale their beverage business, Parle Agro is leveraging multiple e-commerce platforms to create rewarding business opportunities for itself and its partners.
22
Mar
MINT
‘Perfect happiness is having peace of mind’
Schauna Chauhan's three most important things in life are work, family and the relationship she builds with people
25
Mar
Bloomberg
A Look At Nadia Chauhan’s Reading List
Books on power of resilience and insights into what can help a person become an inspiring leader are on top of the reading list of Nadia Chauhan.
11
Mar
The Hindu Business Line
Making the industry more gender-inclusive: Women leaders show us the way
Women leaders share tips on making the industry more gender-inclusive, to ensure we see more women leaders in the future
16
Apr
The Hindu Business Line
Covid-19: Parle Agro to provide relief and support to over 4 lakh people
Parle Agro Prakash Jyantilal Chauhan Foundation (PJC Foundation) has stepped in to provide relief and support to India amidst extended lockdown due to coronavirus. The company claims that it has extended access to medical, food
16
Apr
CSR Mandate
Care and Support for the Neediest
The spread of COVID-19 has disrupted lives, livelihoods and communities worldwide. In order to help with the basic survival of the less fortunate during the lockdown, regular medical monitoring, well-being, nutrition and accommodation is provided to them.
22
Apr
Express Healthcare
Parle Agro extends support to LTMG Hospital by providing PPE kits
The hospital was facing shortage of PPE for their Social Service Department staff who are dealing with treatment of poor, needy patients coming from slums of Mumbai and beyond Maharashtra
21
Feb
The Economic Times
Family-run Businesses Put More Focus on Environment Social & Governance Issues
“Being ESG-compliant is not an option anymore. Companies have to be socially responsible,” said Parle Agro CEO Schauna Chauhan. “There has to be a clear, concise commitment and organisations need to be held accountable for their actions,” said Parle Agro CEO Schauna Chauhan.
21
Feb
The Economic Times
Family-run businesses put more focus on environment, social & governance issues
Family-run businesses are turning more conscious of environment, social and governance (ESG) regulations by being more compliant with environmental laws, turning green in operations, increasing diversity in management and improving their corporate governance. Family-run companies are also increasingly watching their carbon footprint.
13
Nov
Fortune India
How Parlé Agro is doubling the fizz
Nadia Chauhan, on the Appy Fizz success story, the plan to double turnover by 2022
6
Nov
Femina
Schauna Chauhan: Flavour of success
23
Oct
IndiaCSR
CSR: Parle Agro Imparts Waste Management Training to Over 15,000 School Students
Parle Agro employees educated and trained over 15,000 students schooling close to their manufacturing facilities on the importance of responsible disposing.
26
Nov
Forbes India
FILA Gen-next Entrepreneur of the Year: Nadia Chauhan of Parle Agro
Nadia Chauhan catapulted Parle Agro from a sleepy, single brand organisation to a multi-category, multi-brand beverage behemoth, and there's still more to come
15
Sep
Fortune India
Most Powerful Women 2019: Blazing a trail
The sisters have quietly transformed the beverage market in India, starting with just Frooti, in the 1990s. Sales have grown from less than ₹100cr to over ₹4,200cr in FY19.
6
Oct
Business Today
Advice To A Younger Me
MPW winners talk about their journey and what other women can do to reach the top
21
Nov
PrintWeek
We want to disrupt the story again in a very big way
PrintWeek has an in-depth chat with Nadia Chauhan about the power of design in building businesses
6
Oct
Business Today
Against the Odds
Women in leadership roles often have to spend a lot of time proving themselves. Equality at workplace is still a fair distance away
13
Jul
Mid-Day
Schauna Chauhan talks about her love for cars
An avid car enthusiast, Schauna Chauhan talks about her love for the four-wheelers with mid-day.com
4
May
Forbes India
How Uttar Pradesh added fizz to Appy
India's most populous state has also become the biggest market for Parle Agro's fruit-based fizzy drink
21
Apr
Exchange 4 Media
Summer of 2019: A scorcher for brands
IPL, General Elections, and the ongoing Cricket World Cup saw brands push the marketing envelope with an estimated Rs 10,000-11,000 crore spent on advertising, making 2019 summer a sizzling one
Media Kit
Brand information and downloads for Journalists / Media
Videos
2021 is about getting Frooti for Allu Arjun in the all new advertisement
Watch Alia Bhatt get her favourite drink in the new 2021 Frooti advertisement.
Dreaming about Frooti in the all new 2021 advertisement with Varun Dhawan.
Be.Feel.Fizz with Priyanka Chopra Jonas in the new 2021
Watch Allu Arjun share his Frooti with Alia Bhatt in the new 2021 advertisement.
Be.Feel.Fizz with Jr.NTR in the new 2021